Friendslist Wants To Topple Craigslist By Being Even More Social
April 14, 2011 at 11:19 AM EDT
So many companies have tried to topple Craigslist, and they have all failed. Ethan Wegener thinks they've all done it the wrong way. Today at Techstars Demo Day, he introduced Friendslist , a listing service that taps into your social network without requiring the middelmen (your friends who connect buyers and sellers) to do any work. "Craigslist obliterated the classifieds newspaper industry," he acknowledges, but Craigslist is now "a scary place." In between the the legitimate listings, there are "lots of scam listings and half of the postings are duplicates." Friendslist offers a cleaner interface to start, but that's nothing new. What it does is connect buyers and sellers, or people who are looking for jobs and people who are hiring, through the people they know. Yes, Oodle does this to some extent on Facebook Marketplace, but Friendslist takes a slightly different approach. If you know your friend Mark is a great designer and you are looking to hire a designer for your startup, you would post your jobs listing to his Friendslist, which shows the listing to all of his Facebook friends. Mark acts as the middleman, but he doesn't have to do anything.