For all the angst about the lack of Flash on Apple's iPads and iPhones, most of the discussion seems to center around video. But a bigger impact by far is on display advertising, which tends to be done mostly in Flash. Adobe needs non-Flash alternatives for tablets and smartphones, particularly for people who design display ads. Today, Adobe announced that it is integrating Medialets' mobile ad platform into its own creative suite. Designers will be able to insert Medialets ads into InDesign layouts and then serve them on mobile apps. The reason this is notable is that Medialets essentially will become the de facto plug-in mobile ad server for Adobe. Medialets' technology works with both Flash and iOS devices. It powers the ads in The Daily iPad app, for example, a position it won over Apple's own iAds.