Twitter allows you to share a short message at any given time. Foursquare allows you to share your location at any given time. Instagram allows you to share your photos at any given time. IntoNow allows you to share what you're watching on television at any given time. The list goes on. But oddly, that list doesn't yet include anyone who has nailed sharing the music you're listening to at any given time. There's a ton of potential in that space. And that's exactly what Schematic Labs is aiming at with their first product, SoundTracking . The idea for SoundTracking came about when founder Steve Jang realized that you could easily share all of these other bits of information easily via your phone, but not the music you were listening to at the moment you were listening to it. Sure, there are some great music identifying apps like Shazam and SoundHound. And there are plenty of music playback and recommendation apps like Rdio and Pandora. But they aren't inherently social. That's the key in Jang's mind to nailing what he calls "your music moment."