Today, Stack Overflow founder Joel Spolsky announced that he raised another $12 million in venture capital and that he is changing the name of his company to Stack Exchange . He also happens to be our next guest on Founder Stories , the TCTV show where angel investor and Hunch co-founder Chris Dixon talks shop with other founders. ( Disclosure : Dixon is also an investor in Stack Exchange). The interview was taped before this announcement, but in the clip above Spolsky talks about when it's right to bootstrap a startup versus taking venture cash. In his mind, there are Ben & Jerry's types of businesses and Amazon types of businesses. The first one is a slog, builds slowly, and is better done as a bootstrapped startup. But if there is a land grab going on—as there is right now in Q&A and expert sites—then the venture route can help a startup get big as fast as possible.