They must be blasting a lot of Sinatra at Uber , the San Francisco startup that lets you order a private car from an iPhone app and watch it as it gets closer on a map. So far the company has been testing its model in San Francisco, and recently expanded to Palo Alto , but that is all child's play. If it can make it in New York City, it can make it anywhere. And that is exactly where it is headed next. According to an email with the subject line "An Uber Secret," which was sent to registered users who live in New York (like me), "Uber is coming to NYC in a few short weeks." The email includes a link to a survey which asks what people dislike the most about New York City cabs and livery cars, what they would value most about an Uber experience, and where in the city is service most needed. It also tries to gauge how much more people would be willing to pay for Uber than for a taxi (the choices are from 1X to 3X a taxi fare).