I was honored to have been selected to launch my social rewards and analytics company, Badgeville , this past September at TechCrunch Disrupt. Badgeville made it to the final round of the Startup Battlefield and won the Audience Choice Award. As a result of our success at TechCrunch, we've had the opportunity and good fortune of selling over $1 million in Web-based software, securing 25 clients with 1 billion monthly page views, raising $2.5 million in series A funding , and growing our team from five to 20 people with three offices around the world. In the first 30 days following Disrupt, our website received 20,000 visitors, often with over 1,000 visitors per day. We were impressed and, at times, overwhelmed by the amount of qualified leads we received as a direct result of the publicity spurred by the event. Since then, when I first meet an entrepreneur, they are frequently interested in the key factors that contributed to Badgeville's successful launch. I thought it might be helpful for others to consider our story when evaluating their options when it comes to introducing their companies to the world.