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September 01, 2020 10:18am
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2 Years And 10 Million Users Later, Google Latitude Locates The Check-In

It was almost exactly two years ago that Google launched Latitude , their location-based service. Two years may not seem like a long time, but it's " the equivalent of a decade in location services ," Latitude PM Ken Norton jokes. Most importantly, it was just before Foursquare launched to the world at SXSW in 2009. That changed the entire game, literally, as Google CEO Eric Schmidt likes to say . You see, it brought the idea of the "check-in" into play. And that ended up being the idea that launched a thousand location-based services. Today, finally, Google is getting on board with that idea. Yes, the check-in is coming to Latitude — finally. Latitude at its core has always been about sharing your best available location with people on a continuous basis. In other words, it was a service that relied on location updates running constantly in the background. " It has been good for seeing where you are, but not seeing where you ARE ," is now Norton puts it. In other words, you could see that a friend was at a place on a map, but not that they were at a Starbucks. To find that out for sure, you'd still have to send them a text.
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