As an avid online shopper and someone who loves fashion, I have always found Google's product search to lack any sort of aesthetic appeal. Pictures are small, filters are too basic for power shopping and for the fashion-focused crowd; the overall design is unappealing. While product search's format may work for searches for electronics, it doesn't work for people looking to buy clothes, handbags or shoes. Generally, Google has lacked a proper visual search option for soft goods shopping experience. Which is why Google bought Like.com, a visual search engine and network of fashion-focused shopping sites. Today, Google is finally stepping foot into the world of fashion, e-commerce, visual search, personalized shopping and designer recommendations with the awaited launch of Boutiques.com. Simply put, Boutiques.com melds the best of what Like.com had to offer within a fast Google search engine. Boutiques.com combines elements of shopping personalization engine Covet.com ; street style social network Weardrobe, and visual styling tool Couturious.