It begins. We've known for a couple of months now that Verizon was working on their own VCAST Apps app store for their Android customers. This is troubling for a number of reasons — namely that it completely fragments the "open" ecosystem of Android. But the worst part about it was the suggestion that it was going to be shoved in users faces whether they asked for it or not. And that certainly appears to be the case — it starts happening next week. As Engadget has dug up from Verizon's site , a software update next week coming to the Droid Incredible phone will bring V CAST Apps along with it. Here's the blurb: