Once a year around this time, Brightcove rolls out a bunch of new features to its online video platform and calls it a new release. With Brightcove 5, this year the service is becoming even more Apple-friendly than ever before. Not only is there more HTML5 goodness baked in, but it now supports Apple's HTTP streaming for video apps and also offers a template for creating video apps on the iPad. Brightcove started paying closer attention to how videos play on Apple products last year with Brightcove 4 , which added support for an iPhone video player. Then as it became clear that Apple would not support Flash players in its mobile devices, Brightcove started transcoding to HTML5 and laying out a roadmap to add support for analytics, advertising, and custom players.