Remember several months ago when both Google and Facebook decided to get into the URL shortening game? We wondered if Bit.ly, the market leader, was fu.kd ? And we were hardly alone. But nearly a year later, it seems like they're doing more than fine as neither Facebook nor Google seemed to take their shortener too seriously for much of that time. It was only just about a month ago that Google opened up their goo.gl product to more directly compete with Bit.ly. But it looks like Facebook, which runs fb.me, has sort of gone the other way. They're actually now working with Bit.ly.