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September 01, 2020 10:18am
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Gowalla Steadily Moves Past The Check-In With City Pages, Business Listings And More

It's no secret that both Foursquare and Gowalla are expanding their location-based social networks past the check-in, developing other incentives for consumers to use the services. Gowalla, in particular, has focused on adding innovative features to its platform to make the social network more interactive, through photos and comments. Most recently, the startup added local highlights, which allows users to essentially tap into their social graph to not only see what's popular in a particular location, but also provide contextual information around what are the best sights, places, restaurants and activities in a particular locale. Today, Gowalla is adding a few more features for businesses that help the network move beyond the check-in, including City Pages, Verified Businesses and Venues; and the Stamp Calendar. Gowalla will now include City Pages for more than 30 metro areas worldwide. For a given metropolis, Gowalla will combine all of the most popular happenings, places, and activities in a single page, courtesy of the network's Highlights feature. City Pages will also include a map of local activity that shows where the most check-ins are taking place and includes the best spots that are highlighted by other users. Since Highlights launched, more than 10,000 Passport Holders have added 30,000 Highlights worldwide. So for example, the Austin city page will list the top food destinations, the best live music, the most popular places (according to check-ins) and more categories of destinations.
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