Back in April, Google added a very nifty feature to their URL shortener, goo.gl. If you simply add ".qr" to any shortened URL, you will be taken to a page with a QR code for that URL. If you scan that image with a QR code reader, it will take you to the link that was originally shortened. It's a feature that's so cool , Bit.ly decided to do the same thing -- while taking a shot at Google at the same time. Yes, just like with goo.gl, now you can add ".qr" to the end of any bit.ly link (including custom ones, like our own tcrn.ch ) and you'll be taken to a page with a QR code for that link. But look closely. Below the QR code, the Bit.ly fish is about to eat something -- some colorful balls. You know, the same colorful balls associated with Google.