Fwix Shifts From Local News To Places: “We Are Automating Patch”
September 02, 2010 at 13:21 PM EDT
For the past two years, Fwix has been building a hyperlocal news site for cities and neighborhoods around the country in a very automated fashion. Its homepage for every city has been three columns filled with recent news and blog headlines, along with other local data like weather (see second screenshot below). Today, it is scrapping that approach to become more of a hyperlocal places directory. "We are automating Patch and building richer places pages and city pages," says CEO Darian Shirazi. With everyone on the Web crazy for Geo and trying to tap into local commerce, places directories are becoming more valuable. (They are also better for SEO). Whereas AOL's Patch is building out a directory of places in 500 small towns by hand, Fwix is creating an automated directory filled with maps, news feeds, events, photos, reviews, Tweets, status updates, and check-ins.