Acxiom® Corporation (Nasdaq: ACXM) (www.acxiom.com), a leading provider of integrated digital marketing solutions, today announced 95 percent of Acxiom Digital client e-mail reaches customers’ inboxes, compared to an industry average of 75.6 percent. This finding comes from new benchmark research conducted by Pivotal Veracity, the top ranked independent e-mail delivery auditing and optimization company for large enterprises.
Only 3.8 percent of Acxiom Digital’s clients’ e-mails were reported missing compared with an industry average of approximately 20 percent. About one percent of Acxiom Digital’s clients’ e-mails ended up in the bulk e-mail box, compared to 4.3 percent for the rest of the industry.
Deirdre Baird, president & CEO of Pivotal Veracity, said Acxiom’s results were exceptional and a credit to the company’s dedicated deliverability team.
“A 95 percent deliverability rate, nearly 20 points higher than the industry average, is a remarkable achievement and a testament to the investment Acxiom Digital has made in the area of deliverability,” she said.
Acxiom Digital leader Kevin Johnson said Acxiom clients across all sectors, including travel, financial services, telecommunications and retail, are benefiting financially from these high deliverability rates.
“Acxiom Digital can add millions of dollars to almost any client’s results through our deliverability advantage. To generate a response, an e-mail must reach the customer’s inbox, and each failure costs real money,” Johnson said. “We believe we have the best deliverability team in the industry and one of the best reputations among ISPs, thanks to our blue chip client base and our stringent sending practices.”
Acxiom Digital’s comprehensive deliverability technology platform includes sender authentication, content evaluation, blacklist monitoring and import hygiene to ensure opt-in e-mails make it to the inboxes of customers who requested them.
About Acxiom Digital
Acxiom Digital is a leading provider of integrated digital marketing solutions for Global 2000 enterprises including Marriott, Gap, Inc., and Hewlett-Packard. Acxiom Digital combines agency services with world-class campaign execution on a proprietary technology platform to deliver superior marketing results for clients. The Company's proprietary IMPACT™ platform combines campaign management with advanced analytics to assist account and client teams in designing, sending and analyzing direct marketing communications. The Company creates and executes campaigns across multiple media channels including personalized e-mail, targeted websites, banner and other web advertisements, search engines, and direct mail (print). Acxiom Digital is a member of the TRUSTe Privacy Program and the NAI's E-mail Service Provider Coalition and works only with companies that adhere to appropriate consumer privacy guidelines. Acxiom Digital was founded in 1997 and operated as Digital Impact prior to acquisition by Acxiom Corporation in 2005. For more information, visit www.acxiomdigital.com.
About Acxiom Corporation
Acxiom Corporation (Nasdaq: ACXM) integrates data, services and technology to create and deliver customer and information management solutions for many of the largest, most respected companies in the world. The core components of Acxiom's innovative solutions are Customer Data Integration (CDI) technology, data, database services, IT outsourcing, consulting and analytics, and privacy leadership. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, with locations throughout the United States and Europe, and in Australia, Canada and China. For more information, visit www.acxiom.com.
About Pivotal Veracity
Founded in 2003, Pivotal Veracity is an independent e-mail delivery auditing and management company that enables permission-based e-mail marketers to improve their e-mail delivery. The Company's technology helps direct marketers and their chosen deployment vendors analyze their e-mail campaigns and drastically improve inbox placement. Pivotal Veracity's customers are Fortune 1000 marketers. The Company also partners with leading direct marketing providers including Eclipse Direct Marketing, BlueHornet Networks and Exact Target.
