While rival Foursquare seems firmly focused on the business side of things, Gowalla continues to focus on building a beautiful product. The next step in that comes on Wednesday when the service will unveil a way to make customized Passports. Your Gowalla Passport is essentially your profile page, but Gowalla organizes it in a way to highlight some of the core features that help them differentiate themselves -- namely: pictures, comments, stamps, and pins. Beginning on Wednesday, you'll be able to completely customize the design of this area. Gowalla will provide you with a few themes designed by their team (a heavily design-focused team), or you can build your own. Previously, these custom passports were only available as a premium feature viven to select partners such as LIVESTRONG, CNNMoney, and USA TODAY.