Soap.com Launches – “No Lines. No Heavy Bags. No Driving.”
July 15, 2010 at 08:29 AM EDT
Drugstore.com , Alice.com and other online retailers of everyday essentials, a new challenger with a short, pretty dotcom name just hit the Web. The founders of Diapers.com this morning formally launched Soap.com , a new ecommerce site that enables people to buy household necessities, skin and hair care products and whatnot at competitive prices. We reported that the site was due for launch last month, when the co-founders of Quidsi , parent company to Diapers.com - on track for $300 million in revenues this year - and Soap.com Marc Lore and Vinit Bharara gave us an update on their plans.