Livefyre Aims To Put Out The Comment Troll Problem; Gets Funding To Do So
July 06, 2010 at 13:31 PM EDT
Commenting on the web is broken. Visit just about any site large enough on the Internet and you'll notice it. Sure, there are useful comments every once in a while, but there are more comments that are either jokes, stupid, or just downright cruel. Considering the web is supposed to be this great medium for interaction, this is a problem. It's one LiveFyre now thinks they can fix. When Livefyre did a limited beta launch back in December , their focus was on "intelligent conversations." Most of those were predicated on Twitter topics though. CEO Jordan Kretchmer realized that using this system to solve the commenting problem on the web would be more interesting. And their investors agree -- they've stepped up with an $800,000 Series A round to get things going.