Wait a second, what's this? I must not be reading this correctly. An executive for a major Hollywood studio is actually making sense and speaking logically when talking about DVD rental windows and the web? This is a joke, right? A bargaining tactic? If I'm correctly reading what Paramount Home Entertainment President Dennis Maguire told the LA Times , I don't think so. After rival studios Warner Bros., Universal Pictures, and 20th Century Fox all signed deals with both Netflix and Redbox to put a 28-day window on new DVD releases before they could be available for rent, Paramount is going the other way. They have signed a deal with Redbox to make the films available to rent same day they come out for purchase -- you know, the way things have always been done. Why is Paramount taking such an old school stance? Because they actually did some tests and realized these stupid windows will do nothing to help them sell more DVDs. Imagine that.