Is Bit.ly Awe.sm Or Just Awesome?
May 11, 2010 at 23:07 PM EDT
I'm not saying there's necessarily something nefarious going on here, but judge for yourself. In their source code, Bit.ly has the word "awesome" as one of their meta keywords. This may just seem like some kooky programmer having some fun -- until you remember that one of their main rivals is a another URL shortening service called Awe.sm .