Google Escalates The Location War With Google Places
April 20, 2010 at 10:19 AM EDT
The Location War going on right now has many fronts (Foursquare, Twitter, search, mobile), but it is being funded by one thing: convincing local businesses to spend money on online advertising. Google is escalating that war today by making a big push to become the de facto directory for local businesses on the Web. Its Local Business Center is being renamed Google Places and it is introducing a whole bunch of new features including local search and map listings, realtime updates, custom QR codes and coupons, and even photo shoots for businesses.