Are content farms the future of online media? Demand Media is now providing travel tips to USA Today , and Aol is supplementing its thousands of paid journalists with an even larger army of citizen freelancers. If nothing else, Demand Media and AOL deserve credit for generating excitement over content. While an octogenarian like Sumner Redstone might claim that “content is king” and a septuagenarian like Rupert Murdoch will echo that “content is not just king, it's the emperor of all”, the so-called cool kids advertisers want to reach could care less about content. But, the fact remains, everywhere you look, it’s about content consumption and monetization. Editor’s note : Guest author Ashkan Karbasfrooshan is the founder and CEO of video site WatchMojo . In this post he examines the two biggest content farms springing up on the Web: Demand Media and Aol. You can find his previous guest posts about online video here .