Online Advertising Revenues Climb Out Of The Trough, Boosted By Search, Display, And Video
April 07, 2010 at 11:55 AM EDT
The online advertising industry climbed out of last year's recession in the fourth quarter. New data from the Interactive Advertising Bureau and PriceWaterhouseCoopers shows that online advertising revenues in the U.S. climbed 2.6 percent annually in the fourth quarter to $6.3 billion, and were up 13.8 percent from the previous quarter. These U.S.-only numbers compare to 10.2 percent annual worldwide growth last quarter in Internet advertising revenues for the four largest Web companies. Industry revenues for the year as a whole were down 3.4 percent to $22.7 billion. It was the first year of declining revenues since 2001.