It was no surprise that the Olympics was a ratings blockbuster for NBC . The network's ratings more than doubled during February Sweeps, up 105% from last year, according to Nielsen and RBC Capital Markets research. The interesting footnote, however, is GE's cross-platform success on the Web and mobile. According to RBC Capital Market's latest report, "Media and Entertainment: 1Q10 Preview & Outlook," one third of the people watching the Olympics on their television were also on NBC's website. We may have stomped our feet and threw Twitter tantrums in response to NBC's frustrating coverage—including chronic tape delays and the never-ending parade of the Marriage Ref. ads (Kelly Ripa's laugh still echoes in my head)—but we watched, we clicked and we downloaded again and again. We watched Kim Yu-Na win the gold medal on live television then checked commentary online, we tracked the live blogging of the alpine skiers and watched a live web stream of curling. When we weren't online many of us were fiddling with our Olympics iPhone apps.