Editor's note : This post was written by Joe Stump , the co-founder of SimpleGeo , a geolocation infrastructure company. While much of the focus in location these days is on the front-end side of things, SimpleGeo focuses on the backend, allowing startups to very easily get started with geolocation. We asked Stump to weigh-in with his thoughts on the front-end side of things, and the general state of the emerging field. There's been a lot of coverage lately about the location " war " between Gowalla and Foursquare. Nobody is arguing that Gowalla and Foursquare aren't, on some levels, competing, but I do think a lot of people are missing the big picture here. Which is the impending location gold rush . My cofounder, Matt Galligan , and I firmly believe that location is in a similar position as social was in 2001 or so. By that I mean that, at the time, social was very nascent, but exciting as it gave us a whole new view of the data we consume every day. Over the course of almost 10 years we've seen social get baked into everything from photo sharing to financial tools. I think that location, similarly, gives us an interesting new view of our data.