The Facebook Imperative Cannot Be Stopped
March 10, 2010 at 10:35 AM EST
Two weeks ago on TechCrunch I posted “The Facebook Imperative,” which posed a simple question, “Why isn’t all enterprise software like Facebook?” It was the next iteration of the question I asked in 1999 that spawned salesforce.com, “Why isn’t all enterprise software like Amazon.com.” If you have read my book, Behind The Cloud , you are well aware how that one question launched a company, and a movement. Its been an exciting decade. But the real excitement is just starting. Frankly, I’ve been amazed by the huge amount of responses, tweets, and comments (aka “the ruckus across the blogoshere,” as Joe McKendrick calls it ). It only strengthens my conviction that we are about to see the greatest revolution in enterprise software, ever. Well, really, the most exciting revolution in computing, ever. Editor's note : This guest post is written by Marc Benioff , chairman and CEO of salesforce.com .