App Directory Mplayit: Mobile Gaming Lags On Android
March 04, 2010 at 08:58 AM EST
One of the advantages of having a plethora of app directories for iPhone and Android devices, is the wealth of additional data that has emerged regarding users buying and downloading habits. Facebook-based app directory mPlayit has a few compelling stats out today that show that games are four times as popular among iPhone users than among the Android user base. BlackBerry users are twice as likely to be looking for games content than Android users, eventhough BlackBerry devices are primarily used for business purposes. According to mPlayit, 83 percent of Android app activity on the directory/store is related to non-game related mobile apps, and 17 percent of activity is towards downloading and checking out games. On the other hand, 36 percent of iPhone app activity is related to non-game related mobile apps, with 64 percent of activity towards gaming on the device.