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September 01, 2020 10:18am
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Head Of Affiliate Network Leaves Google, Joins Behavioral Marketing Firm

Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business unit. Henger joins Catalina Marketing from Google’s Affiliate Network business, originally part of the Google acquisition of DoubleClick in 2008 and launched in August of that year.
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