People often attempt to have conversations with others on Twitter, but if it goes more than a few tweets deep, it's a mess. FriendFeed was a better haven for conversations, but those were often just based on tweets moved over to a small community — a community which is quickly fading . A new service launching in beta today, LiveFyre , is focused on reworking how we have conversations on the web. " What doesn't exist is a place to have intelligent, face-paced, realtime conversations ," LiveFyre CEO Jordan Kretchmer tells us. He notes that while users have been trying to do this on Twitter and other services, the conversations often lack the content needed to be cohesive. That's why a central part of LiveFrye is content. When you find a story on the web, you can share the link in LiveFyre, thus starting a "fyre" (a conversation thread) about that topic.