Earlier today, I got a look at Time Inc's new digital magazine concept . While I was there I captured some of the demo on video. Actually, Sports Illustrated editor Terry McDonnell was kind enough to shoot the video above while I played with a prototype version of the tablet mag showing an SI issue on an HP tablet computer with a touchscreen. You can see how quickly the digital magazine lets me swipe through pages and photo slides, and get a general idea about some of the navigation elements. When you tap on a page, a navigation wheel pops up with different sharing options and ways to call up additional information, live stats, photos, and videos. The voice explaining the features belongs to David Link of the Wonderfactory, who did much of the conceptual design.