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Mobile Ad Network InMobi Turns Profitable, Eyes Expansion In U.S.

In August, we covered mobile ad network InMobi, which was been performing very well in the Asia and Africa and beginning to expand to Europe. My colleague Robin Wauters wrote that while InMobi was seeing success in some global markets, traction in Europe is key for the ad network to really take off. Four months later, InMobi is now profitable and seeing a fair amount of growth in Europe and South America. Asia, where the ad network had a stronghold, currently employs the highest number of ad impressions for InMobi, with 4,950 million ads each month. In Africa, InMobi delivers 900 million impressions per month. But the rapid growth for InMobi has been concentrated in South America, where ad impressions have grown by 1306% in the last six months, and Europe, where InMobi has delivered 850 million impressions per month. InMobi also reports that it has delivered 7.5 billion monthly mobile advertising requests globally.
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