Zoho is undoubtedly the lesser known name and an underdog in the productivity suite race with Google and Microsoft. But the startup has a compelling strategy: Zoho continuously launches integrations with its competitors and also iterates on it product to offer new and innovative products. Previously, Zoho has launched various integrations with Google sign-ins and with Google Apps. Today, Zoho is launching a full integration between Google Docs and Zoho's Apps. Google Docs users can now attach files from Google Docs to Zoho's CRM within Leads, Accounts, and Cases of Zoho CRM. When users try to attach a document from Google Docs, they will be prompted to authenticate using Google credentials. Google Docs will be listed within Zoho once users sign-in.