As online retailers are witnessed strong Black Friday results, Google is reporting that there was a surge in online shopping searches with "Black Friday" on Thanksgiving day and the Friday after the holiday. Searches with the term "Black Friday" were up by more than 20%, year over year, according to Google. Searches for "black friday sales" and "black friday ads" were both up by more than 50%, year over year. This data indicates that consumers match deals around this time of the year with Black Friday and that these deals are increasingly displayed online versus on TV or in newspapers. The most fast growing store-specific search terms were "Walmart Black Friday", "Kohls Black Friday Ad", "Sears Black Friday Sales" and "Target Black Friday Deals Online."