As fashion magazines, like Vogue, are trying to establish viable digital strategies, Lucky Magazine is making their first venture into the e-commerce world with the launch of a online retail site. Partnered with loyalty shopping technology startup Mall Networks, Lucky is rolling out a retail site that makes editorial picks "shoppable." The site will feature daily editorial picks on clothing, accessories, and beauty products. Users can then click to purchase the picks on various retail sites. You can filter results by category, designer, price range and store. Users can share products to Facebook, Twitter and save any items to an Amazon Wish List. The site also serves as a comparison shopping site between merchants, and features nearly 100,000 various fashion items from more than 450 brands.