Brussels-based Attentio , a startup that markets a robust software suite for brand monitoring and analysis of conversations that are happening in social media, has raised €525,000 (or $786,000) in financing from the city's regional investment firm SRIB/GIMB . The financing consisted of an equity investment of €400,000 and a loan of €125,000. This brings the total of capital raised by the company to about €3 million , according to co-founder and CCO Simon McDermott , although this is the startup's first round of institutional funding since its inception in 2004.