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September 01, 2020 10:18am
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Email Of The Week: CarAndDriver Launches Bold Online Link Farm Strategy

We promised we'd start publishing some of the more entertaining emails we get in our inbox, in the probably ridiculous hope that publicly shaming people may actually lessen the flow of these absurd messages. A couple of weeks ago we posted a harried email written by a reader looking for legal help (see No, Don’t Sue Facebook. Yes, Do Get A New Boyfriend ). Now we've got another one. Hachette Filipacchi Media, which publishes notable magazines like Elle, Car and Driver and Road & Track, wants a little help with their search engine rankings. The company's Digital Outreach Coordinator, Automotive Group sent us an email telling us how much they loved a recent CrunchGear post about Ford. They offered to "link to your site on our microblogs to improve your pagerank." Hey, great! We love links. But this link requires a little payback. They want us to link two pages on CarAndDriver.com to the anchor text "Ford Vehicle Buying Guide and/or Ford Flex Buying Guide."
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