As a blogger, sometimes the most difficult part of writing a post is contacting the company it is about. First, you either have to search your contact list, or the web, to figure out who to reach out to. And then you might not get a response right away. And finally, if you do get a response, it may include misdirection or less information than you'd like. All of these things led to the idea for a new startup, Plato's Forms . To be clear, the communication problems run the other way too. Sometimes companies would love a better way to talk to journalists before they publish a story. Plato's Forms would offer that communication pipeline. The idea is to make it easier for the two sides to communicate on any given story, so the correct information is shared with the readers.