Phil Schiller , Apple's SVP of Worldwide Product Marketing, is back on his one-man crusade to defend the App Store from the latest wave of criticism pointed in its direction. This time, Apple is having to battle the news of Facebook's all-star developer Joe Hewitt quitting the platform, more high profile app rejections , and the rise of Android as an increasingly viable alternative to the iPhone. Schiller has granted BusinessWeek's Arik Hesseldahl what the publication says is his first " wide-ranging interview on the matter". Unfortunately, Schiller doesn't really say anything to quell the growing unrest in the developer community — instead, he's offered some finely-tuned PR-speak that will placate the vast majority of iPhone users, who are only vaguely aware of the App Store controversies and just need a reminder that Apple is still one of the good guys. But it may only make developers angrier.