Editor's note : More and more mobile app developers are deciding to make apps for Android, even though it still doesn't have the same reach as the iPhone. In this guest post Kevin Nakao , the VP of Mobile for Whitepages , makes the argument for taking the Android plunge now (as he is preparing to with a new Whitepages Android app launching next week). Follow him on Twitter @knakao Mobile games publisher Gameloft might have thrown in the towel on Android , but that is a mistake. I certainly understand why they gave up on Android. Since launching in February of this year, our own Whitepages Caller ID app has become a top ten grossing Android application , and yet we've seen less than $54,000 in revenue. While our iPhone app download counts are in the millions, our Android app downloads are a mere 17 percent of this volume. Despite our meager return on investment this year, I believe that the real potential for Android app developers lies in the New Year. Here's why: