Adknowledge Continues Shopping Spree, Acquires SocialMedia.com’s Ad Network
November 18, 2009 at 20:22 PM EST
Online advertising company Adknowledge has obtained the advertising business of SocialMedia.com, a social media advertising platform. The terms of the agreement have not been disclosed. Adknowledge says that the move will "strengthen" the company's position as a monetization platform for publishers of social apps and social games. SocialMedia, which company specializes in advertising across social networks, was most recently working with MySpace to develop and deploy ‘Interaction Ads," which is an advertising product that can prompt a MySpace member for input and use that, along with MySpace’s social graph, to tailor the advertising shown to their friends.