I don't know about you, but I have a male geek crush on Cooliris , the startup behind this splendid technology that enables users to browse photos and videos from the Web, their desktops or their iPhone devices in a visually attractive 3D manner that one really has to try to get a feel of how amazing that can be. Publishers are starting to notice that too, and are increasingly turning to the startup to make some of their own imagery and video content more visually appealing and browsing it, well, downright sexy. Latest premium publisher to join the fray: CBS Interactive's TV.com .