Digg CEO Adelson: “I Don’t Think People Expect To Pay For News Any More”
November 18, 2009 at 00:08 AM EST
This afternoon Digg CEO Jay Adelson was interviewed on Fox Business News, where he spoke about the future of Digg and the ways it could potentially cooperate with strugging news organizations. During the interview Adelson made a few interesting comments, some of which contrast with News Corp CEO Rupert Murdoch's assertions in an interview conducted earlier today that "people understand that it's perfectly fair that they are going to pay for [news]". Instead, Adelson said that he doesn't think your average consumer is going to be coughing up money for news any time soon. Instead, he thinks that payments will come from content hubs and aggregators, including Digg itself. One way Digg can help, Adelson said, is by helping these news sites with their advertising using techniques similar to the ones Digg has implemented.