While the various forms of social media are becoming increasingly important to brands, Apple is one company that hasn't exactly rushed to get involved. Sure, they have a few accounts here and there, but they're not exactly Google, with their 500 Twitter accounts (okay, it's really more like 50). But they could be slowly warming up to the idea. Back in March , the company started tweeting from its first official Twitter account, iTunesTrailers . They even went so far as the highlight the account on their Apple.com Trailers page. Thanks to the suggested users list, that account now has well over 1 million followers and they're probably seeing a not entirely insignificant amount of traffic coming from there. And now they've added a few more accounts: