Did you know that Failblog serves up 22 million video views per month, and Engadget gets at least 2.3 million monthly views for its gadget videos, while Joystiq gets another 2 million? All three blogs use Viddler , which is now selling ads directly for its top content providers though its just-launched Viddler AdWorks . Advertisers can see a directory of the top three dozen video producers on Viddler and buy ads on their videos (overlay, pre-roll, and post-roll). Viddler is selling ads against 30 million views a month collectively from those top producers, out of a total of 36 million views for all the videos uploaded to Viddler. Failblog, which puts up videos of pratfalls and people acting stupidly, on its own accounts for 73 percent of Viddler's video ad inventory, and is a big reason Viddler's total views have gone from 10 million in January, 2009 to 36 million in August, 2009. After that, the most popular Viddler producers are Engadget and Joystiq, which are both owned by AOL, followed by niche video like WineLibraryTV (142,424 monthly views) and Gary Vaynerchuk's personal marketing videos, which get only 27,070 views per month). TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco