I was reading over a pitch tonight for a new streaming movie service called Epix HD , when I looked up from my computer to my TV stand. On it, I saw an Apple TV, an Xbox 360, and a cable box. Right there, that is 3 different ways to get streaming movies to my television. And that's not even mentioning the Netflix service over Xbox Live, and the streaming service that can come right to my TV. That's 5 ways to get movies within a foot of my TV. It's madness. Now, choice is of course a good thing, but the problem is that each of these services don't really offer much choice. If you want a complete way to get movies over the web, you almost have to have all of these boxes. That's because the movie studios form partnerships and alliances with various services and not with others. And they have silly rules about who can stream/download what, when, and how. It's a mess. And Hollywood really needs to sort it out soon, or they are just asking for trouble as broadband continues to improve. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco