When pitching a creative idea to a company, often the mechanism by which you pitch the idea to clients is as important as the pitch itself. TechCrunch50 startup ClientShow, which is presenting during the Business Applications session, is hoping to help creative, advertising and marketing professionals show, pitch and sell their work to clients more effectively through real-time collaboration and communication. It's sort of like a Web-Ex for creative professionals. The application, which is built off of Adobe Air, is broken down into four parts. The first part is a dashboard which lets the agency view clients, projects and pitch sessions at a single glance. The dashboard acts as an organizational launching pad, where you can see attached notes and images about upcoming pitches and a schedule of sessions. The second feature is a "work" section which actually lets you set up and prepare for the sessions. You can drag and drop your files into the application, where you can views the projects. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco