Facebook integration. Tweeting my music interests. AppleTV. Full-screen album extras. App management. An entire online store. Smart playlists. CD burning. Ringtone creation. Tips the scales at 88MB. All this in what is essentially the only music player on OS X. At some point enough is enough, and for me it was enough years ago. For god's sake, Apple, all I want to do is play my music. For years Apple has been adding to iTunes, and while some improvements have been welcome, many have simply added to the bloat. It's time — way past time, really — for Apple to put out something lightweight and basic. I understand that iTunes is a wedge (and weapon) for Apple, and I don't propose gutting it, but considering there are no credible alternatives to the program, it's at the point where I feel Apple has stopped simply adding to the feature buffet, and has started force-feeding users. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco