Once upon a time you dressed so fine, went out to the record store, and bought your albums. Those days are no more, although iTunes wants you to think otherwise. That's why they added a few new features to add a little bit of that old record store attitude to the boring process of downloading tunes. Introducing iTunes 9.0 - it's bright, it's shiny, and it's kind-of-sort-of new. The first thing you'll notice about the new iTunes is the clarity of the new user interface. First, everything is white. The backgrounds are bright and clear and the new iTunes Store carries this UI aesthetic into the shopping experience. The icons are cheery and a little more "open" and friendly. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco