Not long ago, it was revealed that the major players in the music market were working on a single-file album format , by which they could sell you albums at an inflated price but with value added: cover art, videos, interviews, and so on. Of course, Apple was already on that, and now, with the major labels' "CMX" format still off in the future, Apple has given them a black eye by introducing iTunes LPs. TechCrunch50 Conference 2009 : September 14-15, 2009, San Francisco