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Originally Posted On: https://www.rhinoglobalsolutions.com/rhino-global-solutions-on-how-pop-displays-help-you-increase-retail-sales

Rhino Global Solutions on How POP Displays Help You Increase Retail Sales

For more than 10 years, Rhino Global Solutions has been providing brands with outstanding POP displays to help them stand out from their competition and increase sales.
As a leading broker, we handle the design, creation and delivery of your POP display. This ensures that your POP display is created the way you want it, with the utmost care and quality, and delivered on time so you can increase sales immediately.
So much of marketing today revolves around digital channels. Whether it’s display advertising, content and video, social media or general SEO practices, many companies spend a majority of their time, effort and money on creating effective digital marketing strategies.
While digital marketing is certainly good at establishing brand awareness or even driving online sales, it does next to nothing to help products stand out in retail environments. In retail settings, shoppers are bombarded with options, many of which attempt to solve the same problem for consumers.
If digital marketing doesn’t help in this regard, then, what does?
The simple answer is Point-of-Purchase marketing. POP displays help companies gain an edge over the competitors by drawing attention to their products and meeting consumers where they are.
Below are some ways in which POP displays help you increase sales, and why choosing the right supplier is key.
Benefits of POP Displays
Before diving head-first into how POP displays help you increase sales, let’s first take a look at some eye-popping statistics.
A report by POP Trends found that brands see, on average, a sales increase of 19% when they integrate a well-designed POP display into their product marketing strategy. Point of Purchase Advertising International also reports that companies that have POP displays realize an increase in sales of 140% compared to competitors that don’t use POP displays.
Not only are POP displays effective at driving sales, they are affordable, too. A study conducted by Harvard Business Review found that POP displays cost companies anywhere from 3 cents to 37 cents annually for every 1,000 customers that they attract. There is no other marketing or advertising outlet that is even in that ballpark.
All of these stats speak to why Vantage Market Research predicts that the global POP display market will reach a total value of $15.3 billion by 2028, growing at a CAGR, or Compound Annual Growth Rate, of 4.8% from now until then.

Impulse Shopping

One of the biggest reasons why POP displays are so effective at driving sales is that a large majority of purchasing decisions are made while consumers are shopping in store. In fact, a recent study found that 82% of all purchasing decisions are made on the spot.

That same study found that 62% of shoppers make an impulse purchase while they shop, while 16% of all purchases that were unplanned were driven, at least in part, by promotions they saw in store.

A well-designed POP display will attract customers to your product, and get them to engage with it. Once they do so, they’re much more likely to make a purchase from you over one of your competitors, whose products may just be sitting on a shelf with a trove of other products.

Even if a shopper didn’t enter the retail store to purchase your product — or one in your category — an effective POP display still has the power to entice them to make a purchase. No other marketing or advertising source can do that.

Enhanced CX

Customer experience is talked about a lot today in business, so much so that it’s even given the acronym CX. Companies need to create outstanding CX if they want to attract and retain customers consistently.

There are many ways to build a solid CX plan, from meeting the customer where they are and personalizing the experience for them to providing outstanding support. In a major way, POP displays can do all this at once.

We’ve already discussed how POP displays meet customers where they are — in the retail environment. They also provide a personalized experience for every customer, as each individual can physically interact with your product in their own way. And displays provide great support, in that they help customers gain more knowledge about your product and company as a whole.

Opportunity Cost of Not Using POP Displays

Another thing to consider is the opportunity cost of not using a POP display. In other words, brands need to consider how much money in sales they are leaving on the table — and maybe even directing toward their competitors — by not using POP displays.

It’s not hard to see that your bottom line could be negatively impacted if you don’t use a POP display while your competitors do. Either your company can be the one that sees a 19% boost with a POP display, or your competitors can. Either you can have a 140% sales advantage over your competitors, or the reverse could happen.

The real question, then, isn’t whether you can afford to integrate POP displays into your marketing budget, but whether you can afford NOT to integrate them.

Not Every POP Display Company is Equal

It’s fairly obvious by now that POP displays are a main driver of sales for products in retail environments. But, not all POP display companies are created equal.

Choosing the right POP display company is key to your ultimate sales success. You want to choose a company that can handle everything from start to finish, with no concerns.

Schedule a free consultation with Rhino Global Solutions to find out more information about how we can help you increase sales with POP displays.

To your POP display success,

Jerry Smith